The Art of Decorating Dry Goods Windows and Interiors

In building a store on modern principles the front is more important than any other detail. For, a store being intended for the sale of merchandise, the front is the first thing that meets the public eye, and by its appearance the entire establishment is judged.

The size and shape of the windows depends, of course, upon the size and location of the store, but the principle consideration is to obtain as large an expanse of window as possible, and convenient entrances.

In single store fronts, which we shall use as examples, the ordinary arrangement is similar to that in diagram A, having the entrance, with double doors, in the center. This gives two good sized windows, if the front is of fair breadth, and admits the customer to the central aisle.

To avoid dividing the expanse of window, and to render the display more impressive, a popular arrangement is that in diagram B, having the entrance at one side. Which side to place the entrance is determined by the trend of traffic, the entrance being placed nearest to the busy portion of the street, as more convenient to the customer. Exception.—It is argued by some merchants that it is better to place the entrance furthest from the crowded portion of the street, as in this case the people must first pass before the window.

It will be noted that people intending to enter the store will not be influenced by the window display, in which case the location of the entrance is immaterial.